Who We Are

Veran Sports Group is a next generation agency built on truth and loyalty, representing athletes at the highest level of sports. We operate at the intersection of NBA representation and NIL, delivering a modern approach to athlete management focused on long term success.

Our Vision

We believe athletes are more than talent, they are brands, businesses, and global platforms. Our vision is to position every client for sustained power, influence, and opportunity beyond the game.

How We Operate

Everything we do is intentional. From player positioning to contract strategy and brand development, we move with precision, discipline, and a deep understanding of the marketplace. We prioritize long term value over short term wins.

Why Veran

We are built differently. Our approach is personal, strategic, and relentless. We don’t follow industry standards, we set them by putting our clients in positions to win in sports, in business, and in life.

Leadership

Founded by CEO Dra Kinder, Veran Sports Group is led with a clear vision to build one of the most respected and influential agencies in sports.